THIS IS MY PORTFOLIO
Hello
My name is Max Darcy Neiman
Copywriter by day, in bed by 9
THIS IS ME
I grew up in a loud and talkative family, so writing was my only chance to get a word in. It has now turned into a career — some might even say a successful one.
I'm currently employed at Diamond but I have also worked at The Hive and Klick.
Resume:
THIS IS MY WORK
Here's some work I've done
This is not all the work I've done
It's just some of the work I've done
Canadian Blood Services Brand Platform
Canadian Blood Services came to us with a bold goal: refresh their platform and inspire 1 million new donors over the next five years.
While most people understand that donating blood is a good thing, traditional guilt-driven messaging wasn’t the answer. Instead, we invited people to experience what you get when you give and asked a powerful question along the way: who's saving who?
My Role: Supporting Copywriter
Canadian Blood Services Donor Stories
To bring the platform to life, we launched Donor Stories, a series sharing what giving means to real donors.
The first video features Marc, who was inspired by his mother and now donates to inspire his son. It shows that when you give, you're part of something bigger—and it makes you wonder who's saving who?
My Role: Copywriter
TD Small Business Banking Campaign
TD asked us to develop a new small business banking campaign that would drive sign-ups.
Their previous effort had strong brand recognition, thanks to all the green, but it wasn’t converting into new accounts. So we shifted the focus to position TD as the perfect match for your small business, with support where it matters most.
My Role: Copywriter
TD RESL Social Campaign
We took an audience-first approach to reach our diverse range of personas, partnering with influencers who reflect similar life stages and experiences.
The TD RESL campaign was featured at multiple speaking engagements as a standout example of how to cut through the noise of traditional influencer marketing.
My Role: Copywriter
TD Roblox
TD took a bold step into the gaming world with a Roblox experience designed to teach kids about financial literacy, and we were proud to help bring it to life.
Despite a tight turnaround, we were able to create an ad that helped generate over 30 million paid impressions delivered across digital and Media/ PR, with more than 300 active players still enjoying the game every day.
My Role: Copywriter
Pizza Hut Social
Pizza Hut was launching a new menu item, Crunchy Chicken, and needed to make an impact on social media.
We focused on what made it stand out, the crunch, and built a bold, sound-driven campaign that brought it to life. The result was a fun, high-energy launch that got people talking and craving chicken.
My Role: Copywriter
Click here to view Pizza Hut's Instagram