THIS IS MY PORTFOLIO
Hello
My name is Max Darcy Neiman
Copywriter by day, in bed by 9
THIS IS MY WORK
Here's some work I've done
This is not all the work I've done
It's just some of the work I've done
Canadian Blood Services Brand Platform
The Blood Drop: Donor Hoodie
Canadian Blood Services came to us with a bold goal: refresh their platform and inspire 1 million new donors over the next five years.
While most people understand that donating blood is a good thing, traditional guilt-driven messaging wasn’t the answer. Instead, we invited people to experience what you get when you give and asked a powerful question along the way: who's saving who?
Awards:
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2025 CMA Silver — Brand Building
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2025 ADCC Bronze — Film
Pure Leaf Can Launch
We introduced The Donor Hoodie, a wearable symbol of community and pride for Canadian Blood Services donors.
Designed for both comfort and functionality, it featured an accessible sleeve for easy donations and a youthful design that turned blood donation into something worth showing off.
Awards:
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2026 Marketing Awards Silver — Design
Canadian Blood Services: The Fall Get Together
To help launch Pure Leaf’s new canned iced tea, we created a multiple spots built around refreshment and strong product visuals.
The goal was to make the product feel cold, fresh, and easy to crave, using clean cinematography, tactile moments, and bold glam shots throughout the piece.
To engage Gen Z and Millennials, Canadian Blood Services wanted a campaign that could transform blood donation from a solo act into a shared experience.
Together with my art partner, we developed The Fall Get Together, a vibrant, youth-focused initiative that brought new energy to the brand and encouraged young donors to show up as a group.
Quoted in:
Canadian Blood Services Donor Stories
TD Living on Rewards
To bring the Who's Saving Who platform to life, we launched Donor Stories, a series sharing what giving means to real donors.
The first video features Marc, who was inspired by his mother and now donates to inspire his son. It shows that when you give, you're part of something bigger—and it makes you wonder who's saving who?
Sinai Health: Hot and Bothered
For the first time at TD, we turned rewards points into a real-world social experiment.
Across six episodes, Living on Rewards followed Mel, a popular content creator, attempting to navigate everyday life using TD Rewards Points, transforming a traditionally transactional banking product into entertaining, culturally relevant content.
This was not only a first for TD, but also a Canadian Financial Institution.
Click here to view the series on Mel's Instagram
Samsung: Après All Day
To bring the Hot and Bothered campaign to life, we partnered with influencers to help drive awareness of menopause research and women's health.
I supported the influencer program by helping concept the PR packages, shaping the unboxing experience through package ideation, curated contents, and copywriting. The campaign encouraged open conversations around menopause while shining a light on the need for greater investment in women's health research.
The Samsung Galaxy S25 Series deserved more than a product demo, so we built an Après Ski lodge where guests could discover its newest features in unexpected ways.
I helped dream up and develop the experience's core activations, translating product capabilities into interactive, memorable moments. As lead copywriter, I shaped the voice of the activation, ensuring every touchpoint felt as innovative and engaging as the technology itself.